Mailbag 011

I received this email from a high school coach who is curious how to build a program. Great question…and obviously not an easy one to answer. I’ll share his email below and I’ll give my two cents in the comments section. I hope high school coaches can find a spare minute to comment on this important topic. As a friend of mine – who has won multiple cross country state titles – likes to say, “building a culture of running at the high school level is more important than the workouts.”

I’m a teacher and an aspiring cross country coach and I’ve been serving in an assistant capacity for 4 years now. While you have been a superb source for what I would consider the nuts and bolts of cross country, my question is more of an intangible one; how do you build a program?

What a question, right? I’ve been at it for 4 years, coaching at a high school that isn’t known for it’s distance-running prowess. I try to recruit kids, I try get kids to stay on the team and I just can’t seem to get a program going. The kids that run do so because it looks good on their college resumes. Meanwhile, they are missing practice for other extra-curricular activities, don’t show up regularly for summer workouts and don’t seem to really care when they do show up. I get small improvements from one year to the next, but I can’t seem to get anything going like some schools in my area. Am I doomed by demographics or am I missing something?

I consider myself fairly adept at fostering a team atmosphere and my kids always seem to peak at the right time. I feel like I have a well-rounded plan if only I could get more dedicated kids. Any ideas?

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  • Out Cognito

    Having been part of a successful high school program, I could go into a whole thing here but I figured I might as well let my coach do the talking:

    http://sisyphusrunning.blogspo

  • Ryan West

    This is obviously a complex answer and is different for every school and coach. The biggest factors in building a program at my school were commitment from me and ownership from the kids. No one came to summer practices until I started showing up. I didn't take attendance, I was just there and it was optional. We also have them track their miles over the summer and if they reach their goal, they get a free shirt. I have seen the biggest performance improvement come from a good summer base. It takes one or two kids doing it, making state, then it catches on like wildfire. Other kids believe they can do it too. There are other factors such as overnight trips to meets, high standards and accountability, recruiting, a clear vision and a core group (or dirty dozen as Pat Tyson calls it) of runners to lead by example. Take that group of kids who “get it” and if you can get results out of them, others will be attracted and momentum will build. Hope this helps. It takes time and patience. It took four years to qualify our first team to state.

  • Kedge

    Jay, I'd love to talk by e-mail or phone with this new coach.  If you feel I could help feel free to forward my contact info along.  It's been a while but I remember clearly having only 2 or 3 kids at a summer practice and making slow headway in a number of areas. I could also post here for all to read but think that may be quite a long post or set of posts.   -Adam

  • Kedge

    Coach,

    I don'tknow it al, however we've had a fairly successful program for a number of years andhere are a few tips.  I view the success of our program in a number of ways, the lasting relationships built with former athletes,the high levle of participation,the pride in the program and performance at both the state levle and the national level.  Some ideas-

    1)  I'd start by
    stressing citizenship, academics first, and school involvement.  In other words, I'd work on the relationship
    with the faculty, staff, and administration to a make the team one the school
    takes ownership of.  I'd make sure that
    the whole school knows I am a “campus person” . 
    Grades, involvement in a variety of areas, and citizenship are important. 

     

    2)  I'd be as
    communicative as possible with the families involved.  E-mails, web-sites, parent meetings, sharing
    of ideas, rules and policies.  Make the
    program as transparent as possible.  Get
    the parents behind you and you are golden. 

     

    3)  I'd place
    sportsmanship at a premium.  Rivalries
    would be all positive.  We, at _____ High
    School, would be humble champions and gracious when defeated. 

     

    4)  I'd set the
    example by being a coach that only speaks positively of all thing relative to
    XC.  I would talk nice about the poorest
    of teachers on campus, have kind words for the school and administration.  I’d support football and soccer, kill the most
    picky and cranky parent with kindness, 
    tell my kids that the biggest hot dog of a runner or the most showy of
    teams simply needs to do things their own way.

     

    5) I'd find a way to get alumni involved once we get
    some.  Alumni runs, alumni gear, alumni
    as asst. coaches. 

     

    6)  I'd treat all
    kids equally.  My slowest of runner would
    get the same uniform as my fast guy.  The
    least dedicated could still go first in line at the pre-race meal.  One who goes from 27:30 down to 27:00 flat
    one week would get recognized just like a kid that cuts :30 seconds off of a
    17:00 5K.  This cannot be understated – I’d
    treat every kid equally.    

     

    7)  I'd value
    youth.  My varsity would get attention,
    but my next year's varsity would get equal attention, as would my potential
    varsity 3 years down the road.  We’d
    have, and we do at my school, Big Dogs and Soon to be Big Dogs. 

     

    8)  I'd should the
    kids, without telling them how much I love them and how dedicated I am to
    them.  I'd be first at practice and last
    to leave.  I'd send them an e-mail or a
    letter on occasion, I'd remember their hobbies, and their parents' names. I'd
    ask to be invited to their graduation, their wedding, and their daughter's
    confirmation. 

     

    9)  I'd have a
    philosophy of training. Written out. 

     

    10)  I'd keep track
    of every kid's time, for every meet, every year.  I’d try and memorize some of them so the kids
    knew I cared about their performance. 
    With the times I’d then compare them from year to year.  I’d post it where all could see.   

     

    11)  I'd wear a
    smile.  When we win, when we lose, my
    demeanor would be the same.    

     

    12)  I would not
    let poor performances get me down.  To
    this day they still sting but I’d get over them quick and not let other know
    how much it hurts.

     

    13)  I'd think long
    range. I’d plan, endlessly I’d plan.  I’d
    be taking notes for next year’s workouts right now.   

     

    I4)  I'd work them
    hard. 

     

    15) I’d work them often. 

     

    16)  I'd keep learning.  I’d read, go to clinics, talk to coaches, and
    watch good programs, good coaches, and good kids. 

     

    17)  I'd be willing
    to change.  I'd be flexible. 

     

    18)  I'd be
    understanding.   I'd listen. I'd
    understand that not everyone want out of athletics the same thing.  Not everyone has it in them to set the world
    on fire. 

     

    19)  I do social things with them, I'd take them camping, to a camp (Jay's) or just have Wednesday night bowling. 

    20)  I'd work
    endlessly, but balance that with my teaching, my family, and my life.   I’d never waiver.

     

  • http://coachjayjohnson.com CoachJay

    Wow.  What an honor to have you spend so much time on this comment Coach Kedge.  I really appreciate it and I'm sure other coaches do as well.

  • Usccrosscountry

    Focus on making it special to be a part of the team…focus on the “prestige” factor.   Don't worry about small numbers now- focus on a core group that are dedicated.   Let them know they matter by establishing team rules that reinforce dedication to the program itself.   Take attendance daily and do a “3 strike and you are off the team” policy.  You have nothing to lose by being strict about the rules and engagement of the kids into your policies- it lets the small amount of kids you have know you care about them and respect what they are doing…it will take a few years, but your program will build respect, improve, and attract dedicated kids.  To funnel younger kids into your program have a daycamp over summer for middle school and younger kids- focus on the fun factor and scale everything back, but have your High School kids be the counselors.   Focus on team building activities, this will help you see “who really cares” on the High School side- you will get your captains that way.  Additionally, you are giving your counselors a skill set to be leaders in your program.   Plus the High School kids will automatically be your best recruiters…the middle school and younger kids will view them as leaders, recognize them when they get to the high school, and see you as the face of the program.   You wouldn't believe how far it goes for the 9th graders to see a friendly face when they get to the high school- this will help you get the foundation of the team.  The camp doesn't have to be hard core, but give the kids a taste of the 5k HS distance, do a time trial for the campers at the end of the camp week- everyone gets a shirt that does all 5 days of camp and have a pizza party and give out prizes at the end.   The camp can be a 5 day venture…about 3 hours each day- but a very scaled back version of what you do at the HS level…the key is introduce some of the terminology with types of activities…aerobic, anarobic(sic), tempo, interval, hills, fartlek, and various strength exercises.   I am a head high school coach for track, xc, and indoor track.   5 years ago we had to beg to get 5 girls on the line for races and the guys team really didnt take the sport seriously.  So we felt we had “nothing to lose” by revamping the program.   Start with encouraging a short set of rules and reward the kids with “athlete of the week” (free socks) and shirts for kids that run a certain mileage (“250 mile club”) that is doable but attainable for the level of the program.   In our conference now we finish consistantly in the top 18 or better out of 50 teams on both the girls and boys sides.   We still are learning how to improve the program, but we now have a “tight knit” group of 28 boys and 27 girls- they understand the expectations set before them.   We set the bar high and they want to reach it.   Utilize the resources at the high school if you are a teacher there- we have shop teachers and kids build us a “wall of fame” plaque where we add the 250 mile club members after each summer.  I hope this rambling didn't run too long, the main thing, it keep working at it and your program will improve- but DON'T lower your expectations…when kids see you care and want kids to improve it will attract what you want.   Team first mentality is how to get kids to buy in.

  • http://www.facebook.com/profile.php?id=2218646 Nick Stanko

    All the previous comments are right on and should point you in the right direction (I'm gonna use some too).  There are so many ways to build your team.  I think coaching is more of an art than a science.  There are many coaches that understand the science of the sport, but are not successful because they fail to apply/communicate their knowledge.  That is where the art of coaching comes in.  No two high schools are the same.  You as a coach are different, your school's culture is different, the kids have been exposed to different things, etc.  You need to be yourself and find what works for you.  Kids can smell a faker a mile away.

    Love.  Show everyone that you love running and you love your runners.  Kids gravitate towards people that are passionate about things.  We have many great programs at our school, and I would say this is because these people are passionate about that subject.  Example.  Our choir program is nationally recognized… and the male choir teacher loves what he is teaching.  The kids see this and flock to that program.  Wear your running shoes to work, run after school with the kids in your fancy/tight/short running clothes, display cool running stuff in your room, market the sport in a positive way.  Young boys love football because that is what they see on TV.  If students start to see more and more running stuff it will become more appealing to them.  Our local running store does a great job at promoting high school running.  http://playmakers.com/

    Borrow.  Find successful programs and borrow things that you like and think will work for you and your program.  Our program is still growing as I have only been there for 4 years… but take what you can use to build your's.  http://haslett.k12.mi.us/stank… > cross country

  • JL

    Thank you coaches for all of the feedback! I will definitely revisit many of these recommendations as I plan for the remainder of this year and into next year. I will also take Nick's advice and borrow many of these ideas when I take the helm of my own cross country program, whenever that is. You are all a great service to the greater cross country good and specifically the kids whose lives you touch. Thanks again for all of your input.

  • http://coachjayjohnson.com CoachJay

    This has been said here already, but because it's a great quote I thought I would share it.

    “They don't care what you know until you know that you care.”

    - Joe Newton, York High School

    http://en.wikipedia.org/wiki/J

    …also, “It's nice to be great, but far greater to be nice.”

    He's a tremendous person and I'm fortunate to have had the chance to speak with him at a couple of clinics.

  • Pingback: Advice from Adam Kedge | CoachJayJohnson.com

  • http://www.facebook.com/people/Steven-Montoya/100002720707164 Steven Montoya

    Well, in little Socorro, NM, we did build a program from nothing.  

    We are now in our 4th season as a school sport and we have had 3 different girls win the individual district title thus far and as a team we have collected one district championship and one runner-up from the boys team and 2 runner up finishes for the girls.  From that first year when I only had 2 girls running and my boys were not able to qualify as a team for the state championships, we finished last year as the 7th and 8th best class 3A teams in NM.  Good thing we don't run 4A with coach Kedge and his Academy Chargers!

    This season we have our first 4 year runners and our girls team outnumbers the boys with a 19 – 15 advantage.

    From this experience, I feel that bringing in as much fun as possible has been crucial to getting kids to join.  Running long distances is something most kids would not associate with fun but if you can get them to come out because of the fun, that's half the battle.  Remember, this is high school.  Go to running camps in the summer, go camping on Saturday nights after a race during the season (and run the next morning out in some mountains), attend spike nights at local running stores, surprise the team with ice cream sandwiches after a tough practice, have pasta parties, movie nights, give out runner of the week t shirts, volunteer at a local road race or triathlon, host a fun race like a handicap run or a doughnut mile….

    The other half would be turning them into dedicated performance runners as opposed to participatory athletes.  On my team we have both and I feel that there is room on the team for anyone that comes out but even my slowest and most out of shape runners have goals.  They turn those goals in and we remind ourselves about those goals often and we celebrate checking those goals off the list as they are achieved.  Then we make new goals.  So, in a sense, everyone is a performance runner on the team.  Ownership. 

    This week is our Homecoming week and because the type of kid that runs XC is usually higher achieving in the classroom as well, we have lots of kids that make up student council and they are busy making floats for the parade, hosting activities throughout the week for the school, and getting ready for the dance.  I truly hate this week because of all the distractions but it seems that this year the only kids I am trying to convince that yes, they can make it to practice and still work on parade floats are the freshman.  The older kids, although just as involved and even more so, are there everyday.  They have now bought into the program.  

    Hope this helps some.

    Coach Montoya

  • A B Soccer43

    Easiest way, move to a new school in a easy community for cross country. Let me explain. I coached 10 years at an urban school. After 6 years of incredible dedication on my part. Running 6 days a week, picking up the kids for practice and taking them home after practice. Feeding them pancakes every Saturday at my house, doing every single run with them. Results, consistant 3rd place finishes in a tough suburban region and second one year. The most runners I ever had was 18 and this was with recruiting every single day. Fast forward, I switch schools, start a middle school program, three years later with half the work I have a huge team and we are really fast. If you can't switch schools be patient, be incredible dedicated, go to every clinic, copy the best programs in your region. ( I promise this helps I do the almost exactly what a successful MS program does) and I promise because I have lived it, the cross country Gods will smile on you and fast kids will find your team. I promise.
    Old Coach